You inspire, we innovate
Less is more
The original packaging consisted of a tri-fold thermoformed clamshell blister and a fold-over printed paper insert.
It was replaced with a smaller fold-over blister part combined with an Ecobliss cold seal card. A second, thinner gauge blister bubble, also used in other cold seal blister packaging used by the customer, makes the packaging more flexible for product variants. The plastic content was reduced by 60 percent in weight.
The effective communication area was increased.
Visually the same, but with a big difference
In this case, a customer started out with a very manual process using a full carton retail packaging. It was a success, but the limitation of the packaging speed became an instant challenge. Moving from a pack using double sided tape to an Ecobliss cold seal packaging made production faster and more flexible. The eco conscious customer opted for recycled board. The lip balm holder (not produced by Ecobliss) is also made of board. Two thumbs up for this entrepreneur!
Thinking outside of the box
Instead of following the question, we evaluated the range of packaging they used and came up with a packaging that would not only be more cost effective and more flexible, it would also set them ahead from the competition in the store shelves.
As opposed to the existing double sided transparent packaging with a boxed product and several inserts, Ecobliss proposed a printed, thermoformed packaging. A packaging with a reduced footprint and a reduced number of packaging components was proposed including a turnkey packaging solution with all required automation and equipment. All this in co-operation with a leading third-party logistics service provider. The customer improved shelf presentation gained flexibility and significantly reduced its total cost of ownership. Taking on a real challenge, yes we can!