Presentation is key – for people as well as for packaging! What do you see when you walk into a cosmetics store? You see an array of different beauty and care products, all very well-packaged and displayed. Which makes sense, because the world of cosmetics is all about beauty, tempting promises and challenges. Cosmetic stores capitalize on that by creating the same atmosphere in their store.
Strategic approach for cosmetics packaging
The design of high-visibility packaging for cosmetic packaging products is complex and requires a highly-branded strategic approach. So, the first thing is to determine the positioning of what you are offering, relative to the large variety of competing products. Shelf presentation of your product or product group should not only be appealing, it should also be convincing. This can be achieved by creating a look and feel that aligns with the positioning of your product.
The right cosmetic packaging
The development of healthcare products requires huge efforts and large investments. Therefore, it is of the utmost importance that the right cosmetic packaging is designed around the product or drug. This way it is possible to achieve sales targets, create brand awareness, improve patient compliance, defeat counterfeiting and make the packaging interesting so as to engage patients. Ecobliss Retail is a specialist in this field and offers a large variety of secondary consumer packaging. We are your key partner for the development of commercial or clinical trial packaging. Besides this, we can assist you in the development of the manufacturing process that follows once the packaging design work is completed.
Advantages of Ecobliss Retail cosmetics packaging for the Healthcare & Cosmetics industry
Ecoblissoffers blister cards and blister wallets in heat and cold seal technologies, always custom designed around your primary blister or product. The advantage of using blisters or wallets for pharmaceutical or healthcare products is that all the printed information stays with the drug itself, unlike with boxes, where the information about the drug often gets lost after the patient takes the product out of the box. Pharmaceutical wallets and blister cards also make it easy to incorporate various options, such as integrated Product Information Leaflets (PIL’s), smart electronics and child-resistant (CR) solutions. Clear boxes packaging can, however, increase the attractiveness of the product itself.
Wholesale cosmetic packaging
We are also the right partner when it comes to cosmetic packaging for wholesale. Retail packaging focuses more on the design of the individual product, but for wholesale cosmetic packaging that is less important. At Ecobliss you get both. We make sure that the individual product looks great and then make sure it looks good when it is packaged for wholesale. Ecobliss Retail is there for you every step of the way. Together, we can come up with the perfect solution for your cosmetics packaging needs!